Aromaleigh Mineral Cosmetics Offers an Unparalleled Range of Foundation Shades for Pale-Skinned Women

Hilton Head Island, SC (PRWeb) February 13, 2007 -- Aromaleigh's unique and affordable mineral makeup is available in the widest range of pale shades making it possible for women with even the lightest skin tones to obtain a perfect match. Women with delicate white skin need no longer fret about orangey complexions. Aromaleigh's natural, gentle and skin-healthy formulas provide a radiant alternative to the preponderance of too-dark shades offered by a cosmetics industry determined to make everyone believe that the only healthy look is that of tanned, glowing skin.

"I've long felt the frustration of not being able to find makeup pale enough to match my skin tone for most of my life," says Aromaleigh's creator Kristen Leigh Bell. "In my teens and twenties I would buy loose powder and mix baby powder in with it to make it pale enough. This made the powder whiter, but it lessened coverage and added ingredients that aggravated my skin and caused breakouts. It got to the point where I would self-tan to darken my skin to find makeup to match, or I would spend $50 on a custom matched bottle of liquid foundation from a high-end department store. There had to be a better solution."

Years later, that solution ended up being mineral makeup. When Bell developed the foundation shades for her Aromaleigh line, she made sure to focus on a broad range of pale shades- something that other mineral makeup companies simply were not offering. Unlike most cosmetic companies, who have few pale shades and whose pale shades are hardly considered "pale" by women with truly pale skin, Aromaleigh believes that pale skin is beautiful skin. Not just bronzed, tan skin!

In fact, Aromaleigh's level one "ivory" shades, are far lighter than what other companies comparably refer to as "ivory" in their own foundation lines. Many women come to Aromaleigh from other mineral makeup brands- even major well-known brands sold on the home shopping channels and in spas and plastic surgeon's offices because they cannot find a shade light enough. But with Aromaleigh, they finally can.

Aromaleigh's dominance of lighter foundation colors has made them a favorite with women with light, hard-to-match skin tones and also women seeking to make their skin ultra-pale on purpose… the gothic or "goth" subculture. Aromaleigh even has a totally white mineral foundation for those who want to go pure white.

The level one "ivory" series of foundation shades at Aromaleigh consists of ten skin tones in loose powders that can be worn alone, or blended together to obtain a perfect match. Aromaleigh's skin tones are warm, neutral, cool, yellow, pink, and linen, as well as four linen blends: warm/linen, cool/linen, yellow/linen and pink/linen. Aromaleigh also offers a "00-Alabaster" which is a delicately pale shade with slight neutral tones.

Aromaleigh's beautifully pale foundations- as well as their entire foundation range- are available in two formulas, Voilé and Glissade.

About the foundations:
Voilé is a perfectly matte foundation powder that is incredibly light and breathable. Containing both zinc oxide and titanium dioxide, Voilé also provides a natural wide-spectrum barrier protection from sun exposure. The consumer can use Voilé as a foundation powder or a finishing powder, depending on application method. While it can be worn by consumers with all skintypes, its perfectly matte finish makes Voilé perfect for consumers with oily skin, as it will not lead to excess oil production throughout the day.

Glissade is a luxe, dreamy, emollient mineral foundation powder that is perfect for those consumers who have previously found mineral foundations to be drying or to cause itching, tightening, and sensitization to their skin. Glissade uses the latest innovations in silicone-coated pigment technology, which provides a buffer between the skin and the pigments, finally offering these customers a product that they can wear happily and successfully. While providing the same sun protection as Voilé, its more emollient finish makes Glissade the perfect choice for consumers with areas of drier skin.

Voilé:
Size: .75 oz. net volume (approximately 8 grams net weight
Cost: $15.75 per jar, 1/2 tsp. sample: $2.20
Ingredients: Mica (CI 77019), Titanium dioxide (CI 77891), Zinc Oxide, Silica (Silicon dioxide), Iron Oxides (CI 77491, CI 77492, CI 77499)
Voilé is available exclusively at Aromaleigh:
http://www.aromaleigh.com/arvmifopo.html

Glissade:
Size: .75 oz. net volume (approximately 8 grams net weight
Cost: $16.75 per jar, 1/2 tsp. sample: $2.20
Ingredients: Mica (CI 77019), Zinc Oxide, Titanium dioxide (CI 77891), Silica (Silicon dioxide), dimethicone, cyclomethicone, methylparaben, ethylparaben, Iron Oxides (CI 77491, CI 77492, CI 77499)
Glissade is available exclusively at Aromaleigh:
http://www.aromaleigh.com/glissade.html

About Aromaleigh Mineral Cosmetics: "Your Skin… Only Better ™.
Aromaleigh is a cutting-edge cosmetics company at the forefront of the mineral makeup and skincare revolution. Since 1998, Aromaleigh products have been creatively formulated to give their customers an endless spectrum of colors and skin-healthy makeup at affordable prices. Their quality formulations combine science, premium natural ingredients, fine cosmetic-grade mineral pigments and the need every woman has to look and feel their absolute best.

Aromaleigh's expansive line of fine Mineral Cosmetics are available exclusively at http://www.aromaleigh.com.

Contact:
Kristen Leigh Bell
President, Aromaleigh Mineral Cosmetics
301 Central Avenue #325
Hilton Head Island, SC 29926

###