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Free HD Radio Offers Clear Alternative to Satellite Fees - and More Features

Lewisville, Tex. (PRWeb) February 23, 2007 -- The proposed $13 billion merger of Sirius Satellite Radio and XM Satellite Radio Holdings may help the two rivals cut costs and compete better in the expanding universe of digital entertainment, but it sounds an ominous note for listeners.
   
Home entertainment system expert Keith Prather says when the only two satellite radio companies become one and have no direct competition, price increases won't be far behind. But Prather says listeners addicted to satellite's clear digital sound and wide variety of programming alternatives have an ace in the hole - HD Radio.

The "HD" in HD Radio, the brand name of iBiquity Digital Corporation, stands for Hybrid Digital, hailed by many as the most significant advancement in commercial radio since the introduction of FM radio half a century ago. With HD Radio, AM stations project the static-free clarity of conventional FM stations, and FM sound approximates CD quality.

The clear digital sound of HD Radio is often compared to the incredibly clear images and sounds of HDTV. However, HD Radio has some other benefits that enable it to compete directly with satellite radio, chiefly technology that allows broadcasters to send multiple channels simultaneously on the same frequency.

Using this capability, as more than 1,100 AM and FM radio stations in the United States - and nearly 50 in North Texas - already do, stations can simulcast separate channels of music and news without additional transmitters. This is changing significantly the way broadcasters do business.

HD Radio allows stations to broadcast higher-quality versions of their regular programming and simultaneously move into alternative formats. As with traditional analog radio, HD Radio is free; there are no subscription fees. Improvements already in place or on the way include:

•    Many new channels with more music, talk and news
•    More full album plays and in-depth interviews
•    New information, such as stock quotes, sports scores, weather and traffic information, displayed on digital readouts
•    Real-time identification of artists, song titles and related data
•    More opportunity to showcase new artists and genres
•    New programs and formats

Prather says the only cost involved in receiving HD Radio is the investment in a compatible receiver. "This is an incredible opportunity to upgrade home audio systems with room-filling sound like you've never heard before on any kind of radio," he said. "Radios for home, office and vehicles are available at most good audio stores starting at slightly over $100."

About Doctor Sound
Doctor Sound is a leader in the design, sale and installation of custom home theater and sound systems. A North Texas standout for more than 10 years, Doctor Sound has earned its reputation for excellence through elegant design and skilled installation by CEDIA-certified installers. For more information, Call Doctor Sound at 972-317-6525 or visit our Website at http://www.drsoundinc.com.

Contact:
Cassidy Prather
972-741-1148

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