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Apartment Home Living Announces Free Text Messaging Service for Property Managers Nationwide

Las Vegas, NV (Vocus) June 28, 2007 -- NAA Education Conference & Exhibition - Apartment Home Living (http://www.apartmenthomeliving.com/) is pleased today to announce free text messaging for every apartment community nationwide.

The innovative service allows properties to easily create, manage, and promote their own unique text code. When potential apartment residents use the text number, they automatically receive a text reply with starting apartment rental rates, apartment sizes, photos, contact information, and more. Best of all, it's entirely free.

Apartment Home Living has already provided text messaging to approximately 5,893 communities nationwide and the success and buzz have been phenomenal, said President and CEO Larry Cotter. As a result, the company decided to roll out a nationwide program for free. To see free text messaging in action, text APT6 to 63641.

"Not only is our service free, it includes all of the advanced features, like contact management, text reply, text scheduling, and even video," Cotter added.

"Text messaging is the most innovative and effective service to come along for apartment communities in a long time," said Jennifer Staciokas, Vice President of Marketing and Training for Lincoln Property Company. "With text, we have been able to reach and close potential residents who would otherwise have never stepped through our doors."

Apartment Home Living research indicated text messaging is the favored method of communication among the digitally savvy Gen Y (population 100 million by 2010). In addition, 300,000 text messages are sent every minute in the United States, and a whopping 94 percent of are opened and read.*

"Our research has proven that the future of apartment leasing will be driven by Gen Y," Cotter said. "Three out of four renters today are Gen Y, and their preferred method of communication is text messaging. We are giving away free text messaging to encourage property managers to reach this valuable demographic, as well as the larger populace embracing text."

One of the most effective ways that text drives leads to apartment communities is via banners posted along thoroughfares with their text code. Potential residents drive by, see the number, text it, then receive an instant reply with the community's information. The resident doesn't have to wait on hold or get online. Instead, they receive actionable information, straight to their lifeline - their cell phone. What's more, the text code can be promoted in all marketing materials. It becomes like a website address but even more powerful because it allows apartment communities to communicate with renters anytime, anywhere.

Updates can be made easily by logging into Apartment Home Living with a username and password. When a text is sent, properties can begin a two-way conversation that often ends up in a signed leased.

Visit Apartment Home Living/freetext (http://www.apartmenthomeliving.com/) to learn more.

*According to CTIA, the wireless industry association

About Apartment Home Living

Apartment Home Living is about "live for fun." Want proof? Residents who find an apartment through apartmenthomeliving.com can receive $100 in cash or two sumo suits, whichever they prefer. Unless they'd rather have an iPod or need a vacuum?we've got that too. Living in an apartment is a great way to live. So everything we do - from our personality matching website to our platinum membership program we offer property managers - comes back to helping our resident members live for fun. Check us out at www.apartmenthomeliving.com

Media Contact:

Greg Abel

Abel Communications for Apartment Home Living

(410) 466-2210

greg @ abelcommunications.net

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