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Sports Bras Are Getting the 'Bounce Test'(TM): Information Every Woman - Even If You Go Sans Underwear a la Britney Spears

DALLAS (Business Wire EON) October 19, 2007 -- Tomima Edmark, founder and president of HerRoom.com, is on a mission to find out what sports bras give it their all. She put more than 30 high impact bras to the test in patent-pending videos showing front and side running motion of a 34D bust-size model. The results are surprising and enlightening.

Simply go to http://www.HerRoom.com/sportsbras to check out all the videos.

"Any woman who exercises knows that the right sports bra makes a big difference. Ever try your morning jog in a bra where your breasts are bouncing more than your ponytail? It hurts, it's not good for delicate breast tissue, and, let's face it, you don't look that great either," said Edmark. "Just because a bra is labeled high impact doesn't make it necessarily so. That's why I created the Bounce Test - now women have unbiased information they couldn't find anywhere else to compare sports bras."

It's a fact of life that most women's breasts will sag over time. The reason is that breasts have no muscles in them to be toned. Ligaments are what attach the breasts to the chest. If these delicate ligaments are not supported, constant motion will break them down and erode breast support and positioning. Since it is so important for women of all shapes and sizes to find the right bra, Tomima has put together some helpful tips:

-- A good sports bra can reduce breast movement by at least 56%.

-- When choosing a sports bra, consider the activity. It is very possible that you will need a wardrobe of sports bras depending on the number of sports you participate in - high to low impact.

-- Breast size does play a part. Larger breasts are going to need more support. Therefore, the proper sports bra is going to give the necessary support to control breast motion and reduce the bounce force in each activity.

-- Whether you're a 32A or a 42DD, you still need to support your breasts. Otherwise, constant motion caused by exercise will break down the delicate ligaments keeping your breasts in place and cause sagging over time. Small breasts can sag too.

-- One good sports bra is better than two normal bras because the sports bras are designed not only to give support but also to reduce bouncing.

-- Determine whether you want a bra that offers encapsulation or compression. Encapsulation models are constructed with two cups (just like typical bras). Compression models, on the other hand basically press your breasts flat to your chest (in an attempt to reduce motion).

Before you go out and purchase your next high impact sports bra, take a look for yourself and see what bra produced the least amount of bounce and the most support.

Tomima is passionate about providing women and men with the most extensive information about underwear, bras, intimate apparel and the like. Her sites HerRoom.com and HisRoom.com provide tips and advice for everything from bra fitting to finding plus size lingerie to the age-old question in men's underwear: boxers or briefs.

About HerRoom

HerRoom.com is the largest woman-owned Internet retailer of women's underwear and intimate apparel. This style-savvy site meets the needs of women who want fit, comfort, and definition in fashionable lingerie. HerRoom's mission is to create an online shopping experience that rivals the in-store experience, providing customers with a level of personalized expertise that cannot be found anywhere else. Using advanced technology, customer-focused information and services and the unique perspective of a women-owned business, HerRoom.com provides customers with the best solutions for any intimate apparel challenge. http://www.herroom.com

About Tomima Edmark

Edmark - based on her own experiences - realized that women were not empowered with the right information when it came to choosing the best underwear and lingerie; moreover, Edmark realized that they had no resources to locate that information. Her quest to give women access to expert advice and fitting information eventually led to the launch of one of the top online lingerie and underwear Web sites in the world - HerRoom.com. In 2002, Edmark expanded to include men's underwear with the launch of HisRoom.com. Today, Edmark is one of the leading experts on lingerie; its fit, function and fashion uses in the world.

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