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Marketing Guru Offers a Free Key to Restaurant Boom
(PRWEB) November 20, 2007 -- Thousands of US restaurants could be enjoying an unprecedented boom in just a matter of weeks, even with an economic slowdown on the horizon. New and existing businesses, even those struggling to find customers, could soon see more customers pouring through the door, says restaurant marketing expert Nathan Gilder.
The reason? A simple, cost-effective marketing strategy anyone can use - but most businesses overlook - that will bring in a tidal wave of new and returning customers. Gilder has just authorized the public release of a report he penned that outlines this strategy and shows how restaurants can not only add new business but also avoid unproductive marketing spend. It is expected to have a major impact on the industry.
"It's remarkable that most restaurants miss out on a golden opportunity by failing to get to know their customers and, using a few simple tools, draw them back to their tables over and over," he says. "Yet, at the same time, they spend money on untargeted advertising that doesn't bring in new or repeat customers and drains their wallet."
Gilder's report is the culmination of more than two years intensive research of the restaurant industry and coaching from some of the world's top marketing strategy advisers. He has already launched two ground-breaking new Internet-based services - Restaurant Revolution (http://www.RestaurantRevolution.com) and CouponCuisine (http://www.CouponCuisine.com) that are causing a sensation in the dining-out business.
His new report focuses on the route customers take from being merely prospects to becoming loyal and highly-responsive diners who regularly use a restaurant and recommend it. He shows how restaurateurs can convert these prospects through correctly targeted promotion and then accompany them through the loyalty journey - The Restaurant Marketing Funnel - by tracking their custom, communicating regularly and incentivizing recommendations and returns.
"Incredibly, most restaurants just don't do this, yet it has been shown to work spectacularly," says Gilder, adding that he decided to make his report available for free download to help and prepare restaurateurs for the marketing revolution he is spearheading.
"They can get the immediate benefit of my research and find out how to avoid paying for ads that don't work, how to partner with other organizations to promote their restaurant and how to set up a system, with online and email support, that tracks customer behavior. It will transform their customer base."
"The Restaurant Marketing Report - Unleash The Potential of Your Business With Proven Strategies for Customer Attraction and Relationship Management" can be downloaded free from Restaurant Revolution - Restaurant Marketing Funnel Report (http://www.RestaurantRevolution.com/restaurant-marketing-funnel-report)
ABOUT RESTAURANT REVOLUTION -- Founded in 2006, Restaurant Revolution is transforming the restaurant industry by teaming foodservice and marketing professionals. Their first public program is a restaurant coupons (http://www.couponcuisine.com) system titled CouponCuisine.
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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