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New Online Women's Boutique, IvyBlue.com, Brings Together Top Designers and West Coast Style

Manhattan Beach, CA (Bluehost) November 28, 2007 -- Ivy Blue, the newest name on the fashion scene, has launched its much-anticipated women's fashion website, www.IvyBlue.com. A spin-off of the soon-to-open boutique in Manhattan Beach, Calif., IvyBlue.com will feature the same progressive designers, both established and rising stars, including Corey Lynn Calter, Alice + Olivia, Rory Beca and Graham & Spencer.

Ivy Blue owners Amy and Jeanne bring to life their lifelong love of fashion by making Southern California style accessible to women located anywhere. The collaboration results in a collection that represents Amy and Jeanne's distinct fashion philosophies -- effortless and unpretentious to no nonsense chic.

"What you wear says a lot about who you are," says Amy. "I have always enjoyed expressing myself through fashion, and Ivy Blue is all about finding the look that's right for each woman, regardless of her lifestyle. Our lines compliment each other, easily transitioning from day to evening, effortlessly."

But finding the right outfit doesn't have to be an ordeal. "One aspect about shopping that I found frustrating was going to multiple stores and still not finding the complete look I was after," Jeanne says. "I also had a hard time locating unique finds from fashion-forward designers. We have accomplished this with Ivy Blue."

IvyBlue.com features a wide selection of designers, covering every fashion necessity, from blouses, skirts and dresses to tees, designer denim, and sweaters. Ivy Blue Boutique will open at 1104 Manhattan Avenue in Spring 2008. The boutique will carry an expanded inventory of the same top designers. IvyBlue.com will carry handbags and accessories in the near future.

About Ivy Blue:

Ivy Blue is the collaboration of childhood best friends Amy and Jeanne, who blend their unique fashion philosophies to create a stunning collection of top and emerging designers in one online destination.

Lines carried include Alice + Olivia, Clione, Corey Lynn Calter, Graham & Spencer, Park Vogel, Rich & Skinny, Rory Beca, Sharon Segal, Splendid, Subtle Luxury, T Luxury, and Velvet. Lines coming in Spring 2008 include 18th Amendment, Grace Sun, Sally Tseng, Radcliffe Denim, Alisha Levine, Notify, Andrea Brueckner, Demylee, Laila Azhar, Pencey, Sonia Papale, Souchi, Dallin Chase and Robin.

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