AnyInfo.com

Real Estate Investors: How to Get a Powerful Marketing Education for Free

I am a total geek.

A few weeks ago, late at night, I wasn't in the mood to go to bed yet so I turned on the TV. What I tuned into may surprise you. What I am about to reveal will empower you.

You may assume that I flipped to the Late Late Show, but that is not the case. Most deliberately I turned to the insomniac's staple, paid programming. Yes, I intentionally watch infomercials.

I find there is much to be learned from studying the marketing and sales methods used in this media. Most infomercials are produced by very successful marketers. FYI... the Guthy-Renker shows are some of the best as proven by their staying power.

I could record an infomercial and base a whole seminar around studying it. From the "and that's not all" offer to the "call in the next ten minutes" close, there are strategies that can and should be easily adapted to your own marketing. The product may be different, but the consumer psychology is the same.

Now, I am not about to suggest staying up late to watch infomercials (although it wouldn't be time wasted). However, there is something similar that you should be doing. You may be letting a priceless education pass right beneath your nose that you could be enjoying for free.

Here it is....

...junk mail!

I know, junk mail can be a pain. But think about it. Those companies spend a lot of time and money to test and find out what works in direct mail. You might as well profit from their hard work.

Instead of automatically dumping it in the garbage, take a few minutes to look through it. What kind of headlines do they use? Do they use any creative packaging? What is the formatting? Did something catch your attention?

One of the most powerful strategies for being a successful marketer is to borrow and adapt ideas. It doesn't matter what industry it is from. In fact, often ideas from other industries will provide the biggest breakthroughs.

If you have bought any courses from real estate gurus, then you probably get a lot of mail from them. These guys are masters. Pay attention to what they do.

If you have a good rapport with a seller, ask them what other mail they might have gotten from investors. This works especially well with sellers in foreclosure. They often get mounds of mail. If they will gather it for you and hand it over, that could be a treasure trove.

What do you do with all of this? Start what is called a swipe file. Every master marketer has one. Keep the best pieces. Get a bunch of file folders and come up with a system that works well for you to organize it for quick reference.

When you want to create a new marketing piece, a few minutes perusing your swipe file will get the juices flowing and make it much easier.

So... don't pass up the education that passes through your mailbox everyday.

Jason Van Orden was the President of the Salt Lake Real Estate Investors Association in 2004. He also teaches investors marketing systems to find more deals and make more money with a minimum investment of their time and money. For more tips on how to market to get motivated sellers calling and begging to do business with you go to: http://www.find-real-estate-investing-deals.com/index.htm?article2

google_ad_type = "text_image"; google_ad_channel =""; google_color_border = "6699CC"; google_color_bg = "003366"; google_color_link = "FFFFFF"; google_color_text = "AECCEB"; google_color_url = "AECCEB"; //-->

MORE ARTICLES:

Reston Virginia Condos - Some Information
Reston, VA is a thoroughly planned community which incorporates a wide variety of both commercial and residential properties. In fact, it is regarded as one of the best planned communities in the whole United States. Although many people think all communities are planned in advance, this is only true to a certain extent.

How to Help Your Teen Prepare for a Strong Financial Future (What Schools Should Teach About Credit)
Our college-bound son just bought his first home at 21. He was able to buy a home for forty thousand under the appraised price, get a low interest rate, finance the closing costs, and pay no money down.

Hybrid vs Electric Cars
There is much in the news these days over the need for alternative energy sources for cars. While there have always been a number of benefits to alternate fuel sources, the current outrageous spikes in gasoline prices have led to increased public desire for an alternative to purchasing gasoline. At an average of $3 a gallon, an individual who burns two gallons of gas on the way to work and an additional two gallons on the way back is spending $12 a day. That equals $60 a week which translates into $3,000 a year. That is quite a bit of money and when one considers the fact that gasoline was only $1.40 a gallon a decade ago, the spike in prices is somewhat outrageous. This is why there has been renewed and increased interest in electric cars ...

Controversial Author Michael Monroe Exposes Trademarked '$218 Million Dollar Secret' In Shocking Free DVD & Report
Multi-millionaire businessman releases controversial report & DVD for free online. Methods used include a trademarked (USPTO patent pending) technique proven to bring fast profits in minimum time in real estate investing and foreclosure investing in 2008.

Does Fat Free Really Mean Free Of Fat?
Do you know what the words really mean on food labels?In this article, you'll discover everything you need to know about how to interpret food labels and make the right food choices.So what does "fat free" really mean?To be labeled "Fat Free", the food must contain less than ½ gram of fat per serving.

Why Womens Only Recovery Programs Are Effective For Women Addicts In Recovery
Research clearly indicates that women's only recovery programs are far more effective for women than treatment programs that include both, men and women, and this is more so in the early stages of recovery. This is because substance abuse among women as well as the issues that surround their abuse is different from that of men and hence requires a specialized treatment program that is different. Women's only recovery programs specifically address women?s issues by acknowledging and respecting women?s inherent need to focus on positive relationships, self-determination, connectedness and choices.

Writing Articles, But Still Not Getting Traffic? Your Articles Suck – But I Can Help! (Part 2)
Last time on "Because your articles suck" – we discussed how to write effective headers, bylines (boy were those easy), and article summaries. Now it's time to move on to the body of the article and then the all-important resource box.

The Top Five Low Fat Cookbooks to Help You on Your Way to Better Health
If you have made the commitment to a healthier life you know that it will involve some changes. This is especially true when it comes to the way you eat. Changing the way you eat involves making healthier choices when you visit the supermarket, and learning new cooking methods to make your food as tasty as ever.

TheRightBabyName.com Introduces Scientific Analyses to Help Parents Choose a Name for Their Baby
Parents get the tools to research the name they choose for their baby with quantitative reports. Important reports include real-time frequency information to avoid dating their child with a fad name, socioeconomic data to signal the right income and education level, and data to determine the fit with the child's background.

History Of Hybrid Cars
Considering all the excitement of hybrid energy vehicles, HEVs, the first such vehicle was actually developed by the Greeks for use in their warships. It was a sailing vessel that included oars for use when the wind wasn?t favorable to moving the ship. In more recent times, the history of hybrid power encompasses the moped and electric bicycles that used either gas or electric motors coupled with muscle power to move the vehicles. However, in modern times, the history of hybrid cars didn?t begin until around 1905.

Free Payday Loan - What's The Catch?
No requirement of credit card check? Is it really possible? Yes this is what makes payday loans so much in demand in the contemporary times. Payday loans are especially designed to help those who are suffering from shortage of cash. The process of their pay cheque being at hand will take some amount of time and it is exactly here where the free payday loans and helps your situation by being a major help in any financial crisis. Free payday loans come handy until your next pay cheque gets cleared and you can meet your financial requirements with the amount of money that has been offered to you as the loan amount.

Healthy Eating And Super Food - 3 Food Categories That Help Burn Fat
I'm wondering if you're already aware of what I'm about to share with you? There is some good news for people trying to lose fat and slim down to a healthier and more attractive lifestyle: there are actually foods you can eat with will burn fat for you with any effort on your part. Even better, they can easily be assimilated into any diet; in fact, you may already be eating them on a regular basis and not even know it.

phion Information Technologies and OPSWAT Announce Partnership to Enhance Endpoint Security for Remote Access Users
OPSWAT integration technologies to extend phion netfence offering.

Health Tips for Old Age: Help in Fighting Decay
As you grow older, the metabolism and the power to resist diseases in your body get more disturbed. As the old age comes, you get less active and the way of life becomes sedentary. However, through proper food and with slight exercise can make your living better and keep you fit enough. Here are some health tips for old age.