AnyInfo.com

Color Help: Color Theory and Design Psychology

Color theory is an entire science unto itself, and to get a full picture of how it all works, I'd suggest picking up a few art books. In this article, however, we're going to take a brief look at the essentials of color theory, in light of the concepts of Design Psychology. we'll first list a term, and then offer a short summary of how the term relates to Design Psychology.

Hue

The base name of a color without any white, gray, or black added. The terms hue and color are interchangeable.

Color wheel

A color wheel contains twelve colors, based on primitive pigments. The three primary colors are red, blue, and yellow. Three secondary colors (composed of combinations of the three primary colors) follow: red and blue make purple; red and yellow make orange; yellow and blue make green. Six tertiary colors (comprised of combinations of primary and secondary colors) form the remainder of the color wheel: yellow-orange, red-orange, violet, blue-green, and yellow-green. Black is the total absence of color and white is the reflection of all colors.

Value or Lightness

This denotes the degree of lightness or darkness of a hue, in relation to pure white or black.

Intensity, Saturation, or Croma:

This term describes the degree of purity of a hue as compared to neutral gray of the same value. This is the freedom from added white or gray; how bright or dull a color appears in relation to the basic hue.

Shades

These are deep tones, in which black is added to a color.

Tints

These are pastels, in which white is added to a color.

Tone

Adding gray of the same value to a hue or adding its complement creates a tone.

Saturation

The intensity or depth of color, such as dark or light.

Monochromatic Color Schemes

This term is used to describe rooms with only tints and shades of the same color. Neutral color schemes are usually monochromatic.

Analogous, Side-by-Side, or Related Color Schemes

These rooms use adjacent colors to the principal color on the color wheel. This is considered a friendly scheme, because the colors blend well and create a soft effect.

Complementary or Opposite Color Schemes

Rooms that use colors from opposite sides of the color wheel. This is considered to be a power and action scheme.

Triad

Consists of three colors, spaced an equal distance apart on the color wheel. Triad color schemes can potentially cause glaring and confusing feelings when all the colors are intense.

Tetrad

Consists of four colors, spaced an equal distance apart on the color wheel. Tetrad color schemes create interesting effects because of the potential variety available. They are best when two colors dominate.

Topographical Color Schemes

These schemes contain colors from nature, such as rocks, earth, sky, sea, and plants.

Floral Color Schemes

These schemes use brilliant or pastel colors found in plants and flowers.

Colorways

Fabrics and wallpapers come in different combinations of colors, or colorways. A fabric pattern will have several selections of colorways to choose from. A pattern may be available in colorways of: yellow, blue and green, red, blue and green; or purple, burgundy and blue.

Visual Vibration

This occurs when neighboring colors appear to clash and vibrate in our vision, creating a dizzying effect that adds to nervousness and tiredness.

Cusp Colors

These are colors on the edge of two colors that take on different values under different lighting situations, such as, dark blue/purple (periwinkle), orange/red (terra-cotta reds), and blue/greens (teal). Periwinkle may appear more purple than dark blue at night or under different lighting systems.

Simple Color

This is a true color, without additive colors, such as sky blue, grass green, or apple red. A simple color is a pure color.

Complex Color

This is a combination of colors, such as silvery blue, or lichen (grayish green-brown). A complex color is a color that requires a long description, such as "sort of a grayish-blue with a hint of pink."

Palette

The entire range of colors used in a design project.

These are the basic terms used to describe color schemes within the concepts of Design Psychology. Learning them is the first step toward creating dynamic spaces for both the interior and exterior of your home.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm

google_ad_type = "text_image"; google_ad_channel =""; google_color_border = "6699CC"; google_color_bg = "003366"; google_color_link = "FFFFFF"; google_color_text = "AECCEB"; google_color_url = "AECCEB"; //-->

MORE ARTICLES:

Getting Obesity Help
Obesity help can come in many shapes and sizes. Family embers and friends can lodge their support by dieting with you or helping you to diet alone. Doctors can help by referring you to a nutritionist and prescribing you some appetite suppressants (also known as diet pills, be wary of them). Nutritionists will help you by coming up with a diet plan which you abide by and then concentrating on an exercise routine when you can manage one.

Men- How to buy diamond jewelry for your loved one
Men- How to buy diamond jewelry for your loved ones

Free Yourself From Car Clutter: Five Easy Ways To Keep Your Car Organized When Traveling
It's a common sight: soda cans, gum wrappers, and snack bags strewn all over the floor; books, magazines, and carrying cases haphazardly placed on a seat; and miscellaneous papers and trinkets shoved into any nook and cranny available. What is this disorganized place? A college frat house, a mad scientist's office? No.

:DomainIt CEO Pledges To Keep Customer Information Private
In a recent online controversy, at least one prominent domain registrar initiated a policy that would indirectly turn private searches into public records without their customers' consent. In response to this, Paul Goldstone, owner of DomainIt.com, pledges to keep his customers' information safe.

Free State-Specific Prescription Drug Discount Programs Launched for MI, OH, WI, IN, and IL
YourRxCard (www.YourRxCard.com) announces the launch of new, free, state-specific prescription drug discount cards for US residents, starting with the following Mid-Western states: Michigan, Ohio, Wisconsin, Indiana, and Illinois. Last month YourRxCard.com continued to grow new membership at a 35% pace and saved patients over $257,319.

Internet Moving from Information to Entertainment. Is Los Angeles Ready?
Over the last year, the Internet has become increasingly a portal for entertainment delivery, not just information delivery. Hollywood, who had long ignored the internet has now embraced the internet seeing it as the future for distribution of catalog content. The price of Los Angeles data center space is going through the roof because of its limited availability and increased demand.

Exploring New Lakes And Ponds With Small Fishing Boats
Many lakes these days don't allow huge motorboats A great deal of seasoned anglers like to fish these lakes, because they don't have weekend warriors blowing all over the place, showing off their green glitter bass boat

West Coast?s Largest Women?s Event, Great Women?s Expo, Returns to Anaheim Convention Center
The Great Women?s Expo returns to the Anaheim Convention Center on September 15-16th, with inspiring keynote speakers including Suzanne Somers, Fran Drescher and Carnie Wilson, hundreds of shopping booths, and a weekend of pampering and rejuvenation for Southern California women.

National Association of Baby Boomer Women Reveals Top Ten List: What Boomer Women Want in 2007
Contest sponsored by the National Association of Baby Boomer Women reveals priceless insights into the heart of the $4.1 trillion Boomer market.

Rich Schefren is VideoBlogging Highlights From His New Strategic Profits 'Live' Event for Free
This week, on February 23-29, the doors have opened for Rich Schefren's Strategic Profit's "Live" New Beginning Expo in Walt Disney World in Orlando. Online marketers from around the world have come to hear the strategies, techniques and technologies from 11 marketing superstars such as Jay Abraham, Frank Kern and Mike Filsaime. And Rich Schefren is opening his expo for the whole world to see ... by videoblogging clips of these world class teachers daily.

Why Sports Cars Cost More To Insure
Have you ever wondered why sports cars cost more to insure than other types of car ? even when the purchase price of the sports car is less expensive? If so, the following are the main reasons why this is the case.

Sport Court® Installs Surface for NCAA® Women's Division I Volleyball Championship
For the 17th year in a row Sport Court® will provide the surface for the NCAA® Women's Division I Volleyball Championship.

LegalView Offers Free and Comprehensive Traumatic Brain Injury Information to Returning Troops
With a Marine on trial at Camp Pendleton for actions possibly attributed in part to head injuries, and the Army launching a traumatic brain injury education campaign for troops, TBI is an important and evolving issue for our democracy. LegalView would like to remind service members, their loved ones and other citizens that it offers an extensive collection of easy-to-understand scientific and legal information about brain injuries.

iCIMS Expands Customer Education Program -- Software-as-a-Service Provider Enhances Client Education Initiative; Offers Free Training Webinars
iCIMS, a leading Software-as-a-Service (SaaS) provider, today announced the expansion of its Customer Education Program, which now includes complimentary Training Webinars for all users of the company’s iRecruiter™ Talent Platform. Designed to enhance the user experience, iCIMS’ Customer Education Program provides clients with access to educational resources, iCIMS’ diverse client network, and product and industry experts.