AnyInfo.com

3 Simple Steps to Getting Thousands in Free Advertising

Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.

I'm going to cover a few of the basics for getting good publicity and why you need to do them. If you do, you can be assured that you will be increasing your business at a rapid speed. Publicity, if used correctly, can be many times more valuable than advertising, and best of all, it's free.

1. Always be honest- when you are talking with a journalist, either through email or the phone, you must always be honest. Journalists have a sort of BS detector and can see what is truthful, what is hype and what is outright lies. If your new, they'll probably excuse some hype for the first time but they will never forgive you if you outright lie to them.

2. Know what is news - if you are launching a new web page about your cats, that is not news. Honestly, no one cares. I really shouldn't be saying this, but you would be amazed at the number of people who put out news releases on subjects that no one in their right mind would consider news. However, many entrepreneurs don't realize when they are sitting on a publicity goldmine. For example, if a celebrity is a happy user of your product, if your company is putting out an interesting or unusual product or service or your company has come up with an extremely innovative product, then you probably have some news on your hands!

3. Know whom to target- when you are releasing a new hairdryer that increases efficiency by 40%, you can call the product sections of the news organizations near you. however, you would be ill advised to call an organization that has nothing to do with your products, "cat monthly", for example. "pr spam" is a much-feared problem for journalists and pr practitioners alike. My rule is that you can send a release to a journalist you don't know if you believe that it is very well targeted. I'm not like a few people who believe that you need their express permission; simply by being journalists and posting their information, they are inviting news. However, this being said, don't spam them.

Try to keep these rules in mind the next time you are looking to get some major publicity to skyrocket your business. Keep to common sense and use old fashioned networking, and you too will be sitting on a publicity goldmine!

Bryan Thompson is a young entrepreneur and founder of Press Release Writing Online (http://www.prwritingonline.com). In his experience as a freelance publicist, writer and entrepreneur, he has worked with dozens of small, medium and large companies. He is also writing a book on the basics of Publicity for small businesses and managing several other businesses at the same time. You may contact him at info@prwritingonline.com.

google_ad_type = "text_image"; google_ad_channel =""; google_color_border = "6699CC"; google_color_bg = "003366"; google_color_link = "FFFFFF"; google_color_text = "AECCEB"; google_color_url = "AECCEB"; //-->

MORE ARTICLES:

Election `08 Alert! RINGTONES08.COM Debuts as First Free Site For Posting & Sharing Election 2008 Ringtones
RingTones Poised to Become the Political Bumper Stickers of the 2008 Election

Kaseya's' Managed Services Software Selected by Redbox to Help Manage Their 2,500 Plus Kiosks Across the Country.
Redbox, the nation's leader in fully automated DVD rental systems, has chosen Kaseya's managed services software to help manage their 2,500 plus kiosks across the country.

New Instructional Dance Video For Men Sets The Standard For Nightclub Dancing
There's a new trend these days. Men have to try harder and dress better to meet more women. New York based studio, the Nightlife Media Group, meets the challenge with their newest title, Hip Hop Moves For The Club. This instructional dance video teaches men exactly how to dance in clubs, bars, and other nightlife venues so they can have better, wilder experiences when they go out.

Watch Me Franchise! Provides Helpful Information In Business Tips Video Series
To help small business owners struggling with employee management WatchMeFranchise.com has featured this topic in the first of their business tips video series. The video features 10 easy tips to keep in mind for more effective management.

UN Foundation Women and Population Executive Director Tamara Kreinin Remarks on Withholding of UNFPA Funding
The United Nations Foundation joins the international community in expressing its deep disappointment that the administration has decided ? for the seventh, straight year ? to withhold the $39.7 million authorized by Congress to the United Nations Population Fund.

Information On Power Point Presentation
A Power Point presentation can be used in a number of ways and in a number of settings. This program is wonderful for keeping

Emergency University Offers Free Hands-Only Cardiopulmonary Resuscitation (CPR) Multi-Media Training: Receiving CPR from a Trained Responder is Mor
Emergency University, Inc., the world's leading provider of online and blended CPR, AED and First Aid training services, is pleased to announce FREE Hands-Only CPR training to the public to encourage more bystander CPR and save more lives. This initiative is provided in support of the recent American Heart Association (AHA) Science Advisory recommending Hands-Only or Compression-Only CPR. "When an adult suddenly collapses, trained or untrained bystanders should - at a minimum - activate their community emergency medical response system (e.g., call 911) and provide high-quality chest compressions by pushing hard and fast in the center of the chest, minimizing interruptions."

Life Insurance Settlements Help Seniors Get Much Needed Cash Out of Unneeded Policies
Detailed information about Life Insurance Settlements for seniors is now found on the NewRetirement.com website. Life Insurance Settlements are a recent innovation that let seniors take life insurance policies and turn them into cash. Life settlement brokers can offer more value than the insurance providers, which only offer a cash surrender value.

Sharpmark's label printing software is now available free to download.
Sharpmark software enables installers to print their own cable, patch panel and data jack labels using an office laser printer. There is no need for custom printers to produce clear, professional-looking labels that are durable and easy to read.

The Key To Achieving A Balanced Life For Professional Women And Women Entrepreneurs
Life and business coaching for women entrepreneurs has become a service in high demand and there are good reasons for it. 65% of entrepreneurs state that their life is out of balance, and even more feel worn down, stressed and as though they are unable to keep up with everything that they would like to do for those closest to them.

JC Hayward and Triscina Grey Host the Black Women Playwrights' Group 19th Staged Reading at the Studio Theatre
The Black Women Playwrights' Group, a service advocacy group for playwrights of color, celebrates its 19th Anniversary with a staged reading. The reading, Shades of Change, features work from seven group members, and covers themes from the pulpit to the Bid Whisk table. It will be hosted by J C Hayward, of WUSA 9 on June 23; and Triscina Grey, of WHUR on June 24, at the Studio Theatre.

Yeast Infection Help
There are many types of candida infections Your lifestyle and your diet can play a huge part in helping with this condition or in increasing the likelihood of recurring problems

LifeTips Joins Forces with 'The Women's Congress'
"The Women's Congress" is the largest business conference and marketplace for women in the U.S.

Secure Elements Receives OVAL Repository Top Contributor Award for Advancing Open Information Security Content Standards for the 3rd Quarter of 2007
Distinction reflects deep domain expertise in the XML standards being actively adopted by US Federal Agencies.